I collaborated with Kick Fizz Beverages, a startup specializing in THC/CBD drinks, on a label redesign that balanced fun and vibrancy with a clean, modern aesthetic. Targeting Gen Z and millennials, the design emphasized their unique focus on 'when to drink' and flavor. Through in-depth research into similar brands, we crafted visuals that stood out while ensuring clarity to avoid being mistaken for ready-to-drink products.